HIGHTIDE COMMERCE

STRATEGY

PARTNERSHIP

WELCOME NOTE

I founded HighTide Commerce to turn the strategies I had successfully implemented in enterprise and
Fortune100 companies into repeatable processes that drive results in ecommerce.

My specialty is working with companies who are at an inflection point in their ecommerce, strategy, typically
surrounding Amazon —e.g. Launch on Amazon, Improve Amazon or Diversify from Amazon.

Cutting my teeth at Amazon, I have a deep understanding of ecommerce infrastructure, bringing both
strategic oversight and executional excellence to the table.

My experience managing brands with manufacturers helps me understand the complexity and challenges
of producing or procuring product, managing budgets and navigating a multi-channel landscape where
consumer attention and dollar is at a premium.

On average, I’ve helped my clients achieve 2x growth and significant improvements in profitability.

Whether you're looking to build your channel strategy, reset your Amazon business, or optimize your team
and resources, I provide the expertise to help you make the best choice to move your business forward.

Channelization Strategies

Channel expansion planning and
execution management, crafting
new go-to-market approaches;
guidance for market entry.

Ecommerce & Retail coaching

Support and strategies for customer negotiations (e.g. AVN), managing retailer relationships.

DTC growth strategies & Profit Optimization

Identify growth opportunities, strategies to maximize profit and
traffic to your website.

Brand Strategy & Development

Full-funnel marketing and
communication strategies and tactics
based on brand growth goals. Develop
360° marketing plans to help drive brand growth for all brand and budget sizes.

Amazon Strategy & Tactical excellence

Develop end-to-end Amazon strategy; to include assortment, advertising, pricing & promotions, logistics and packaging.

Also available: team development, ecommerce SAAS consultation, and agency management.

WELCOME NOTE

As an advisor, I can help guide companies to make the right
decisions at the pace of ecommerce.

Sometimes the right investment can be a game changer...but so can saying “no” at the right time.

Let’s partner to help you make the right choices for your business.

Kara Babb,
Founder

Experience Highlights

Growth strategies and brand development for brands large and small in Home, Kitchen, Pets, Smart Home & SAAS technology.
Advertising strategies for lean, scrappy and robust budgets
Wide knowledge of agency resources, partners and technology
Savvy AI user, balancing automation technology and productivity tools with human input
Broad experience and knowledge of all digital channels: Amazon, DTC web platforms, Social commerce
Enterprise leadership experience - led teams up to 15 people, focusing on development and upskilling for ecommerce excellence. Comfortable with C-suite.
Partnering with experts from a wide variety of industries and disciplines for best-in-class expertise.
Experience living in China, US; achieved fluency in Mandarin; partnering with clients across the globe.

Brands & Companies

Amazon - Vendor & Category Management, Marketing & Operations (Home & Kitchen)
Bird Buddy (now Wonder) - Amazon strategy & execution management for high growth DTC startup.
Xnurta (formerly Xmars)- Developed advertising strategy and led rebranding effort for leading AI Advertising technology company
Signify (formerly Philips Lighting) - Built a successful ecommerce business and infrastructure for an $8bn lighting company, primarily focused on B2B and offline channels.
Zinus - Sales Leadership for largest furniture manufacturer on Amazon
Newell Brands - Strategic category development

Education

Northwestern University Kellogg Executive Education, the Ohio State University Masters in Mandarin, Chinese

KEY RESULTS

I have a track record of delivering tangible results for brands across multiple industries, from startups to global enterprises

We help brands develop and implement strategies to accelerate their growth on platforms like Amazon and other major online retailers.

Increase your brand’s visibility and sales with tailored marketing strategies. We specialize in both brand and performance marketing

Launched and expanded
ecommerce sales for $8bn
professional lighting organization;
growing ecom to 60% of total
sales

We help brands develop and implement strategies to accelerate their growth on platforms like Amazon and other major online retailers.

We help brands develop and implement strategies to accelerate their growth on platforms like Amazon and other major online retailers.

Increase your brand’s visibility and sales with tailored marketing strategies. We specialize in both brand and performance marketing

Kara Babb | Advertising | Sales | Strategy | Ecommerce | Amazon

About

Hi, I'm Kara Babb

With over a decade of experience in enabling profitable growth on Amazon and across the ecommerce landscape, Kara leverages data-driven strategies, rigorous execution and team education to deliver exceptional results. From managing billion-dollar sales channels to optimizing digital marketing strategies, Kara’s expertise spans a broad spectrum of ecommerce and marketing disciplines.

Kara’s approach is rooted in a deep understanding of the complexities of online marketplaces and the operational excellence needed to thrive in them. She has a proven track record of reversing declining sales, driving margin growth, and reducing costs through strategic resets and process improvements. Her ability to lead high-performing teams, negotiate strategic partnerships, and leverage automation tools has consistently delivered strong results.

Hi, I'm Kara Babb

With over a decade of experience in enabling profitable growth on Amazon and across the ecommerce landscape, Kara leverages data-driven strategies, rigorous execution and team education to deliver exceptional results. From managing billion-dollar sales channels to optimizing digital marketing strategies, Kara’s expertise spans a broad spectrum of ecommerce and marketing disciplines.

Kara’s approach is rooted in a deep understanding of the complexities of online marketplaces and the operational excellence needed to thrive in them. She has a proven track record of reversing declining sales, driving margin growth, and reducing costs through strategic resets and process improvements. Her ability to lead high-performing teams, negotiate strategic partnerships, and leverage automation tools has consistently delivered strong results.

See More About Kara Babb

Our Services

Strategies for Growth

We help brands develop and implement strategies to accelerate their growth on platforms like Amazon and other major online retailers.

Marketing & Demand Generation

Increase your brand’s visibility and sales with tailored marketing strategies. We specialize in both brand and performance marketing

Ecommerce Sales Optimization

Ensure that your sales channels are performing at their best. We provide comprehensive strategies for improving product visibility

Advisory services

Let us be your trusted partner to navigate the dynamic trends within ecommerce and social commerce.

Why Choose HighTide Commerce?

Contact Kara Babb

At HighTide Commerce we embody the idea of “A high tide raises all ships”, meaning your ecommerce strategy should strengthen your total channel sales. We understand that true growth comes from the synergy of strategy, execution, and team dynamics. We build strategies to enable long-term success, from clear execution roadmaps to support with team upskilling.

Whether you're looking for guidance to reverse declining sales, optimize your marketing spend, or simply take your ecommerce business to the next level, HighTide Commerce is here to help.